P R O M O T I O N C O U R S E S
To be released in Winter, 2018
To be released in Winter, 2018
PR101: Must-Haves in Successful Book Promotion
7 Essentials for Platform Foundation
INSTRUCTOR: KRISTA ROLFZEN SOUKUP
Introduction: Join literary publicist Krista Rolfzen Soukup to discover the Must- Haves of Successful Book Promotion. Learn the basic elements necessary to a build a book platform. Krista boils it down to the necessities—from showcasing your brand to amplifying your opportunities. This course gives you relevant and proven methods to simplify and improve your efforts.
Class 1: What are the key fundamentals you need to build your brand? Krista will provide the key pieces needed to brand yourself as an author. She’ll teach you the basic strategies of brand building and how to use them consistently throughout your marketing efforts.
Class 2: What are the must-have elements of a successful author website? Learn the essential website features needed to showcase your brand, generate and expand your fan base and increase sales.
Class 3: What are the essential marketing tools you need to showcase your brand? Find out which basic marketing tools you must have and learn how to use them effectively to maximize your efforts.
Class 4: What do you really need to do in social media? With floods of options in social media, what is necessary? Krista will hone it down to the essential basics of what every author needs in place to be findable and connect to maximum readers.
Krista Rolfzen Soukup is a literary publicist with over twenty-five years of experience in book promotion, marketing, and sales. As founder and owner of Blue Cottage Agency, she provides creative strategies and brand development for both new and experienced authors, as well as personalized guidance during every stage of book production, from pre-publication through sales, advertising, and awards competitions. Through Blue Cottage Agency, Krista also works to promote the literary arts as a whole, offering individuals and publishing companies a full range of services: website design, social media strategies, and publicity and marketing services. Krista speaks at regional and national writing conferences and participates in publishing and editing workshops. She writes grants and project manages literary arts programs and workshops including “Behind the Bricks”, a collaboration between The Crossing Arts Alliance and the Crow Wing County Jail. Krista is a current adviser for “Verse Like Water”, a visiting poetry series bringing in Pulitzer Prize winners and former and U.S. Poet Laureates including Billy Collins, Li Young Lee and Tracy K. Smith to outstate Minnesota. In addition to holding a bachelor of science degree in business administration and marketing, Krista is also a photographer who is published regionally and nationally. Krista resides in the beautiful lake country of Minnesota with her four children, where she enjoys biking, playing piano and attending local and national theatre. Krista can be reached at www.bluecottageagency.com
PR102: Selling Books in Special Markets
Sell Books by the Thousands in a Single Order
INSTRUCTOR: VICKIE MULLINS
Introduction: Why Settle for Selling Your Books One at a Time? Meet Vickie Mullins, author and founder of Perfect Bound Marketing + Press as she shares how self-published authors can sell more books with greater profits by focusing outside the traditional publishing and distribution world and inside the world of Special Market sales.
Class 1: What’s a Special Market Sale and How Does It Work? Shift your mindset from selling a few books to traditional retail outlets or maybe even 50 or 100 in back-of-the-room settings to orders of 10,000 or 100,000 books, paid in advance—and with no returns!
Class 2: Developing Your Book for Special Markets Sales Success. We’ll review the top questions to consider “if and how” your book would find success and profound profits in the Special Market Sales world.
Class 3: Identifying Potential Sponsors Through Your Ideal Reader. Join us in an exercise to understand why “everyone” is not your ideal reader and how to determine yours in this most critically vital element of Special Market Sales.
Class 4: It’s Not About Your Book, It’s About What Your Content Can Do For Your Sponsor! Here’s where the work begins and the possibilities start to multiply … your book truly becomes a profitable business.
Vickie Mullins’ passion for writing and book production began in college with a Journalism degree. Her love for the design and creation of multi-page print documents was the catalyst for her founding Mullins Creative, a boutique graphic design firm, in 1991. In 2005, Vickie authored and published her first book which grew to a series of eight and catapulted her company into book production. She began shepherding authors through the process, enabling them to maintain control and ownership of their books while maximizing the revenue from their book sales. While the majority of her clients write non-fiction, her shelves of completed titles are filled with many genres including true crime, cookbooks, coffee table, romance, special event, children’s and poetry. In an effort to sell her own books, Vickie discovered the strategies and sales opportunities associated with Special Market Campaigns and began selling books by the thousands. In 2010, she co-founded Perfect Bound Marketing + Press to create tools to teach other authors how to sell books in mass quantities. A member of the National Speakers Association, Vickie has spoken internationally on “Selling Your Books by the Truckload” and family connections, the subject of her books. Vickie lives in Peoria, Arizona. Reach her at www.perfectboundbooks.com
PR103: Social Media and Reaching Influencers
Targeted Strategies for Savvy Authors
INSTRUCTOR: SHARI STAUCH
Introduction: Join Where Writers Win founder Shari Stauch to learn how to drive new readers to your author website, build your list, and get reviewers, bloggers, book clubs and more talking about your work to exponentially grow your reading audience.
Class 1: Social Media is Just a Tool. Whichever social media you employ, be it Facebook, Twitter, Pinterest, Instagram, or that critical Goodreads presence, these platforms are only as good as the connections you make. Learn how to drill down on these key sites to find YOUR readers, and more importantly, how to drive them back to your site, where you’re in the driver’s seat.
Class 2: Thumbs-Up – Getting Reviewed! Learn the differences between peer reviews, book bloggers, vloggers, and editorial reviewers and how to connect with each to get these all-important influencers shouting about your book to their own big audiences.
Class 3: Book Club Curb Appeal. Book clubs, both live and online, can be major influencers to talk up your book. Learn how to find them, how to court them, and how to interact with book club members both live and using virtual tools.
Class 4: Courting Bookstores and Libraries. Learn how to develop profitable relationships with both booksellers and libraries to create book signings, events, and even community programming, to boost your author brand and sell more books.
Shari Stauch is the CEO and creator of Where Writers Win and its Author Resource Market, the Winner Circle (vetted reviewers by genre, book club, bookstore and library contacts, plus festivals, competitions, and conference calendars). She has been involved in publishing, marketing and PR for 30 years and works with publishers and emerging authors throughout the U.S., using her marketing and PR talents to help authors broaden their audiences, and publishers realize greater sales potential. Shari has given workshops and keynote speeches at events across the country, including the Writers Digest conference NYC, Tucson Festival of Books, Chanticleer Writers Conference (Seattle), IPBA Publishing University, Pat Conroy Literary Festival, Historical Writers of America and more. Her clients are both fiction and non-fiction authors, including such notables as award-winning legal thriller author Christopher Leibig, Wounded Warrior Wounded Wife author Barbara McNally; former U.S. FCC chair Al Sikes, author of Culture Leads, Leaders Follow; and Write to Influence by Carla D. Bass. Shari is author of two non-fiction books as well (Precision Pool, Pool Players Edge, 1st and 2nd editions) with worldwide readership, Spanish, Russian and Chinese translations, and over 200,000 books sold. She is also a contributor to Office For One: The Sole Proprietor’s Survival Guide and You Can Do It!: The Merit Badge Handbook for Grown-Up Girls. Shari is the principal author of the WWW blog, with new posts published each week, and a contributor to the IngramSpark blog. And, unknown to most in the publishing world, she’s a former touring pro pool player, inducted into the Hall of Fame in 2007 for her work in establishing and marketing the Women’s Pro Billiard Tour. Shari can be contacted at www.wherewriterswin.com or via @WhereWritersWin on Twitter, Facebook and more!
PR103: Sell Books by the Truckload on Amazon
Increase Your Amazon Ranking for Amazing Results
INSTRUCTOR: PENNY SANSEVIERI
Introduction: Amazon is a great place to sell books, but most authors don’t realize that Amazon has an internal sales machine that will actually help you market your book, for free, if you trigger it. Amazon’s internal algorithm is not that dissimilar from ranking on Google, and once Amazon’s algorithm kicks in, you could see a boatload of free promotion come your way from Amazon. Here’s what the course will cover:
Class 1: Optimize your Amazon page. We will cover what you must do to start showing up in more searches, which starts by understanding keywords.
Class 2: How to Rank Consistently #1 in Your Category. By understanding categories/themes you will learn how to shoot to the top and stay on the top of your niche.
Class 3: The Secret to Reviews. This class will show you how to quadruple the reviews you get on Amazon.
Class 4: The Power of a Free Book. The last class will focus on the counter-intuitive strategy of offering a free book that will ultimately increase your sales.
Penny Sansevieri, CEO and founder of Author Marketing Experts, Inc. (AME) and Adjunct Professor at New York University, is a best-selling author and internationally recognized book marketing and media relations expert. Before starting AME, Penny was in corporate America, working in marketing. She got laid off not once but twice when the companies she worked with shut down. As an “accidental entrepreneur,” Penny started AME because she was a published author and wanted to give authors a company that understood them, knew the publishing industry and could provide what they wanted. She has written two romance novels and six non-fiction books for aspiring authors, including How to Sell Books by the Truckload on Amazon and Red Hot Internet Publicity. A resident of San Diego, California, she and her dog, Cosmo, are proud supporters of Baja Dog Rescue in San Ysidro, California and Old Dog Haven in Lake Stevens, Washington. For more information about Penny’s services, please go to www.amarketingexpert.com
Available in Winter 2018
PR105: Flourish on Facebook
How to Quickly Set Up a Strong Foundation
INSTRUCTOR: FRANCES CABALLO
Introduction: Facebook is one of the most dynamic platforms available to authors. The course will cover four essential elements to this form of social media.
Class 1: The Difference Between a Facebook Profile and a Facebook Page: In order to market yourself or your products on Facebook, you’re required to set up a Facebook author page. This first class will explain the differences between a Facebook profile and a Facebook author page, and provide a detailed review of the features available to you as an author.
Class 2: How to Set Up a Facebook Page. In the second video, we will walk through the steps to set up a Facebook author page, from start to finish. You will also learn how to create a Facebook banner, how to review the effectiveness of other authors’ pages, plus the basics on understanding Facebook analytics in order to assess the impact of your page.
Class 3: How to Grow Your Facebook Author Page. In the third class, you’ll discover the eight ways to successfully grow your Facebook page. I will also show you how to quickly create engaging content.
Class 4: How to be Efficient, Effective and Profitable. Too often, authors get sucked into hours of work creating content for their pages, with little to show for the effort. In our final class, we’ll explore the specifics about using your time efficiently and effectively. With a practical plan for success, you will lay the foundation on Facebook to become a profitable author.
Frances Caballo, author and founder of Social Media Just for Authors, is a social media manager for writers. She’s a contributing writer at The Book Designer, and a blogger and a social media expert for BookWorks. She’s written six social media books for authors including Social Media Just for Writers. Her focus in on helping authors surmount the barriers that keep them from flourishing online, building their platforms, finding new readers and selling more books. Author Marketing Experts named Frances as one of the top 16 people to follow on Twitter in 2016, and named her website twice in their top 30 list and top 50 list. She has taught social media through Stanford University Extension and UC Berkeley Extension as well as at the San Francisco Writer’s Conference, REdwood Writers, the Rocky Mountain Fiction Writers Conference, the Medocino Coast Writer Conference and the Bay Area Independent Publisher’s Association. In addition, she has provided a summit session for the Canadian Writers Association and was interviewed by podcaster Joanna Penn. To learn more about her services, please go to www.socialmediajustforwriters.com.
Available in Winter 2018
PR106: Make a Name for Yourself in Radio
Host Your Own Radio Show for Maximum Sales
INSTRUCTOR: DAVID NASSANEY
Introduction: Many authors overlook the powerful impact Internet radio can have in book promotion and expanding sources of income based on your expertise and books. With a combined focus of online radio and social media, especially Facebook, I have amassed a following of well over 30,000. This course will give you the practical tools you need to develop an Internet radio show from conception to broadcast, for expanded impact and income. Here’s what the course will cover:
Class 1: It’s Easier Than You Think. We will begin by addressing the preconceptions that hold you back from launching a successful radio program, and help you build the confidence needed to contact top-level people to be interviewed.
Class 2: Clarify Your Message. We will explore what is needed for an opening and closing scripts, commercial intros and what type of ads are appropriate for your show, clarifying the parameters of your message and focusing on your brand and logo.
Class 3: Platform and Studio. In the third class, we’ll answer the question, Why Internet radio? and dig into the practical elements of production. We’ll review the available platforms, the equipment and applications you will need. I’ll also explain what you need to create your studio, and show you the one I have successfully built in my own garage.
Class 4: Launching Your Show. The last class will focus on where to find and how to approach top-experts, writing dynamic interview questions and how to promote the show. I will present how I have used Facebook to build a following of over 30,000 and other effective ways to cross-promote and expand your influence.