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P U B L I S H I N G    C O U R S E S




PUB101: What Are Your 3 Publishing Options?

Understanding the Best Publishing Platform for Your Book


Introduction: Brooke Warner, author and founder of She Writes Press, gets you up-to-date on the newest trends in the publishing industry. You will learn about Traditional Publishing, Self-Publishing (Independent) and Hybrid Publishing. This is a must-take course before you choose your publishing path.

Class 1: Traditional Publishing. n this class, Brooke will guide you through what you need to know if you aspire to publish traditionally, helpful information even for those who believe it’s a long shot. This class covers what you need to know, and what you need to do to prep for agents and editors.

Class 2: Self-Publishing. Brooke will lead you through the ins and outs of self-publishing, especially what you need to consider so that your self-published book can and will compete with its traditional counterparts. Traditional publishing is the gold standard, but self-published authors are giving traditionally published authors a run for their money, and if you go this route, you want to aim to do that too.

Class 3: Hybrid Publishing. This class is an inside look at an emerging part of the publishing industry and what authors need to know if they’re considering the hybrid route. Hybrid publishing is considered by some to offer the best of both worlds—and we’ll explore how and why that’s true.

Class 4: Your Publishing Strategy. In this final class, Brooke will recap what you’ve learned about all the publishing options, and present a way forward, including best practices for shopping to agents and editors and timelines so you don’t get stuck waiting and hoping for too many months. This class will empower you to publish no matter what, and help you understand what to expect along the way.

Brooke Warner, author, book coach and founder of She Writes Press, has been in publishing since 2000 as an acquiring editor and book publisher. Brooke coaches writers through the completion of their book book proposals and manuscripts. She is the author of Green-Light Your Book: How Writers Can Succeed in the New Ero of Publishing. Brooke works with a broad range of clients who are looing to build their author platforms, better understand the complicated world of publishing, and get published. She began her career at Seal Press, then left to pursue a coaching practice in 2012. With Kamy Wicoff, Brooke co-founded She Writes Press. Outside of coaching and publishing, Brooke teaches memor through Write Your Memoir in Six Months, a program she co-founded with Linda Joy Myers, President of the National Association of Memoir Writers. She is a Certified Professional Co-Active Coach (CPCC) with the Coaches Training Institute (CTI), a leading program in coaching that’s accredited by the International Coach Federation. She earned her bachelor degree in International Affairs from The George Washington University, and a master degree in Interdisciplinary Studies from San Francisco State University. She lives and works in Berkeley, California. If your ultimate goal is to get your work published, Brooke can get you there. Contact her at www.brookewarner.com


How to Make Self Publishing Work for You


Introduction: Nancy Barnes, founder of Stories To Tell and a pioneer in self-publishing, guides you through the world of independent publishing. Learn the ins and outs of producing a professional, commercial book that can compete with traditional publishing, and how to sell, distribute, and market while keeping all the rights and profits.

Class I: What You Need to Know About the Process of Self-Publishing. You can successfully navigate the steps of the self-published author’s journey. Learn how to make a book project plan, create, edit, design, publish, and market. (Includes a free download to plan out each step of your book project.)

Class 2: Protect Your Rights and Keep Your Royalties. Self-publishers own it all: the copyright, the ISBN, and the Library of Congress registration, as well as the book and cover design files. Learn how to publish using your own name or your choice of publishing imprint. You’ll also discover how to earn the most money from book sales, without sacrificing any profits to a publisher.

Class 3: Book Distribution: Getting Your Books into the Right People’s Hands. What’s the best way to reach your potential readers? Explore the advantages of print on demand through online bookstores, eBook sales, and direct sales methods. Learn how self-publishers sell to bookstores and libraries, and use the support of catalogs, directories, and distribution centers to expand their reach.

Class 4: Maximizing Your Profits by Self-Publishing. Increase your profits through thoughtful planning and the decisions you can only control as a self-publisher. Learn how to design and print books at the least cost, how to set the book’s retail and wholesale prices, and how to make smart deals with resellers. Explore opportunities for additional profits when selling niche books to targeted audiences.

Nancy Barnes is the founder and managing editor of Stories To Tell. She helps authors to self-publish with her team of editors, book designers, publishers and book marketers. Nancy has been an award-winning teacher of literature and writing, working the National Writing Project at UC Berkeley. Then she fell in love with graphic design. She created StoriesToTellBooks.com in 1998 to specialize in the design and publishing of complex illustrated books, such as family histories, memoirs, children’s books, business and academic texts, in addition to general fiction and nonfiction. Her specialty is working with authors at every step, even from the draft phase. Nancy has been a national speaker about the process of publishing. Her book, Stories To Tell: An Easy Guide to Self-Publishing Family History Books and Memoirs, outlines the process of planning, producing, and publishing an illustrated book. Nancy and her husband, Biff Barnes, live in the Washington DC area. As managing editors they evaluate manuscripts, offer consulting, and coordinate the steps of the authors’ book project, employing editors, designers, marketers, printers, and distributors. Contact Nancy at www.storiestotellbooks.com


How to Find an Agent and Write a Proposal


Introduction: Long-term publishing insider, bestselling author and literary agent Chip MacGregor will give you a rare look at what really happens in the world of traditional publishing.

Class 1: The Publishing Process. In this first session, we’ll look at an overview of the traditional publishing process — how it works, how you sell books, and how you make money. We’ll focus on what you need to know, what is most important, and what will happen as you work through the process.

Class 2: Finding and Working with an Agent. The second session will explore how an author goes about meeting and beginning to work with an agent — where to meet one, when to get one, and what to expect from them. We’ll also examine how they get paid, and what you should expect a good agent to do for you.

Class 3: Dealing with Publishers and Editors. Our third session will dig into how to create a good proposal and pitch a publishing house, and discuss how decisions are made in traditional publishing. We’ll also talk about what is realistic in terms of traditional publishers — what you can expect them to do and not do, what contracts look like, and how to make the relationship work for the long term.

Class 4: The Role of the Author. The fourth session will focus on what the author needs to know and do in publishing — the importance of refining your craft, building your platform, and establishing your writing as a business and not just a hobby.

Chip MacGregor, author, literary agent and founder of MacGregor Literary has over forty years of experience in publishing. A former Associate Publisher with the Time-Warner Book Group, he secured nearly book deals with major publishers, including Penguin Random House, Simon&Schuster, Hachette, HarperCollins. As an editor, he worked with Phillip Gulley, Andy Andrews and Karen Kingsbury, and helped craft books for Vince Zandri, Chuck Swindoll, Mindy Clark, and David Jeremiah. He has written more than two-dozen titles, including two books that hit #1 on the bestseller lists in their category, and he is the collaborative writer on nearly three-dozen other titles. As an agent, he has represented Brennan Manning, Vincent Zandri and Rachel Hauck, and his work with Lisa Beamer and Ken Abraham led to Let’s Roll hitting #1 on the New York Times bestseller list. Chip focused on bringing great fiction to market, representing authors such as Leslie Gould, Les Edgerton, Ann Tatlock, Jim Kraus, and Janice Thompson. Some of his bestselling nonfiction clients include New York Times bestsellers Mike Hingson and Susy Flory, bestselling writers Sheila Wray Gregoire, Shane Stanford, David Thomas, and Ira Wagler. Chip has presented at more than 200 publishing conferences, colleges and universities, He earned his bachelor degree at Portland State University, earned a master degree from Biola University, and a doctorate at the University of Oregon in Policy and Management. Chip’s blog is regularly on the list of Writers Digest’s “101 Best Websites for Writers.” Chip can be contacted at


Can a Cross Between Traditional and Self-Publishing Work for You?


Introduction: As the name suggests, hybrid publishing is a cross between traditional and indie- or self-publishing, incorporating features of both; but how do you know whether a particular hybrid publisher is combining the best features… or the worst? In this course, author Grael Norton (who’s worked in all three publishing worlds) will cut through the hype and provide you with the information you need to understand this exciting new publishing model.

Class 1: Is Hybrid Publishing Right for Your Project? Which types of publishing projects are suitable for hybrid publishing, and which aren’t?

Class 2: What Are the Different Varieties of Hybrid Publisher? There’s no single set definition, but hybrid publishers tend to deliver value to their author clients in similar ways.

Class 3: How to Evaluate Hybrid Publishers. Before you sign on the dotted line, make sure you understand what you’re getting into – services and contracts vary widely from one house to another.

Class 4: Three Keys to Working Successfully with a Hybrid Publisher. Authors who’ve self-published previously may find working with a hybrid frustrating. On the other hand, authors with traditional publishing deals may find working with a hybrid to be a breath of fresh air!

Grael Norton, Director of Marketing at Wheatmark, is the author of The Author’s Guide to Choosing a Publishing Service. In the past two decades, Grael has helped thousands of authors prepare their projects for market and launch effective book marketing programs. Prior to joining Wheatmark in 2007, he worked as an editorial assistant for Fodor’s Travel Guides, a division of Random House, and self-published a series of e-book titles, all B.K. (Before Kindle!) Also the author of one produced and four unproduced screenplays, Grael holds a bachelor degree in French and Romance philology from Columbia University in New York. He and his wife, Nona, recently welcomed their first child, Conrad, and live in Tucson, Arizona. Grael can be contacted by email at grael@wheatmark.com

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